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As WVU Law’s primary social media manager, I engaged daily with thousands of alumni, students, faculty, staff and outside stakeholders on multiple platforms. WVU Law’s social presence grew consistently when I managed it.  

I achieved this by creating consistent content that:

1. gave audiences a sense of place to tie themselves to

2. appealed to nostalgia 

3. showed key community members 

4. helped students see themselves at the law school 


I tracked and report social media metrics monthly to portray this growth to WVU Law’s administration - the data showed the highest growth in engagement and followers on Twitter and Instagram.

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